Some videos comparing rear facing and forward facing. Also a few videos with tragic endings which might make you think more about car seat safety. Click on each picture to see video.
Comparison of forward facing and rear facing at 35 mph (50 km/h. Keep in eye on the neck area of the child in the back seat. Where do you want your child to sit? (Don't be distracted about one car set being mounted in the front seat. It's as safe as the rear. More details here)
Forward facing crash test at 35 mph (50 km/h). Notice how the neck area moves. Harness is holding body and shoulders back, neck is violently thrown forward. This is likely to seriously injure or kill a young child.
Rear facing crash test at 35 mph (50 km/h) of a Britax Two-Way (ugly colors I know:-)). Notice how the impact force is absorbed by the whole back of the child. Neck area is well protected and does not snap. Side view of crash test can be seen by clicking here.
Crash test by Folksam comparing forward facing and rear facing. Again, stay focused on the two child's neck area. Child in front seat, who is rear facing, manages the crash very well. Child in forward facing seat is being subject to extremely high forces on the neck area.
Joel was 18 months old and 33 lbs, his parents kept him forward facing since they thought this was safe. Joel was in a frontal collision accident at moderate speed and broke his neck. His grandfather Jim swore he would fight hard to educate other parents about rear facing. Jim has received lots of attention in the press and made this video to teach other parents about rear facing. Joel is today traveling rear facing in his car in a Britax Multi Tech from CarSeat.se.
Bonnie at Childrestraintsafety made a short video to convince others to stay rear facing. Her vieo is very convincing and states many public facts about rear facing. Over at Childrestraintsafety you can learn more about all the rear facing benefits and car seat use in New Zealand.